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Foreign Trade Association Becoming Amfori in 2018 to Be the Voice of Global Responsible Trade

来源:China Trade News 作者:Allen 2017-06-27 12:39:31

Brussels, 15 June 2017. The Foreign Trade Association (FTA) announced today during its annualconference that the association will change its corporate name to ‘Amfori’ as of January 2018. Thenew name will align the identity of the organisation with its new strategic vision for the future,Vision 2030.

Drawing on the UN Agenda for Sustainable Development, Vision 2030 enables the association toprovide practical support to all businesses committed to achieve the Sustainable DevelopmentGoals (SDGs). It will also address the ever-changing global trends impacting companies,positioning the organisation firmly to be the respected voice of global responsible trade.

The new name of the organisation is directly inspired by the amphora, ancient container used bytraders to ship staples around the world. They symbolise the pioneer spirit of early global tradersand that trade is timeless, essential to our past, present and future.

Along with the new brand identity, Amfori will embody this strategy to clearly communicate thepurpose of the association: to contribute to a world where all trade delivers social, environmentaland economic benefits for everyone. “Amfori’s mission is to enable organisations to enhancehuman prosperity, use of natural resources responsibly and drive open trade globally. This is whatwe call ‘Trade with Purpose’”, said Christian Ewert, FTA Director General.

This step represents a natural evolution for the association, as this year it celebrates 40 yearspromoting the role of trade as a key instrument for sustainable development.

As part of its new Vision 2030, the association will focus on developing new partnerships toexpand its global reach and improve local influence. It will also broaden the scope and deepenthe impact of its services for the benefit of its membership, which will also grow and diversify tobe able to create change and impact at scale. As of January 2018, any company carryingcommercial activities will be able to join the network of 2000+ members collaborating together tobecome the leaders of a sustainable tomorrow.

“Through Vision 2030, we will help our members demonstrate the leading role they have in drivingpositive impact for the people and planet, while achieving business success. They have the powerto shape the world and Amfori will be the partner to make them succeed in this journey”, stated MrEwert

Mr Ewert made this announcement during the FTA conference, where over 400 industry playersdiscussed ways to unleash opportunity for businesses and people globally through responsibletrade.

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